It is a common belief that in order to increase your profitability in business you have to eliminate, or improve in, your weak areas.  While this is definitely true in some cases (such as closing ratios) it is often a waste of time.

We are of course talking about improvement on a personal level here.  A company losing customers on the back end of its business could certainly benefit from keeping it's clients longer.

However if you personally are bad at keeping customers you should delegate them to somebody on your team that isn't.

Don't try to fix yourself, it's a waste of time and energy.  Just focus on what you do well (your role or niche) and try to increase the amount of times you do it.

The bottom line is that to be successful you have to figure out what is making you money and then focus on how you can improve or replicate those results.

The following are some questions for self-evaluation:

Do I try to be someone I'm not when I'm in the sale process?  If so describe:

Do I have a false image in my mind of what it takes to be a great salesperson?  If so describe:

Based on the Sales Dogs Profile and other assessments, what attributes can I apply to sales?

What do I now understand about those things that I do well?

What do I NOT do well?

Who can I put on my team in order to help me "cover" my areas of weakness?

The better that you understand yourself the more potential for success you have.  Sit down with your team and assess your strengths and weaknesses.  Then make sure your team is structured properly for maximum efficiency.

For more on this topic please refer to our Eight Sales and Marketing Steps to Financial Freedom Training Kit.
The Internet is changing the way that many of us do business.  It is estimated that 1.7 billion people (and counting)  have Internet service worldwide.  Not only is it possible to do monetary transactions on the Internet, but the Internet has become a great way to advertise as well.

Obviously you could purchase adds through search engines and various webpages, but those pay-per click/impression adds can add up in cost quickly and are often times ineffective.

The best way to drive traffic your way is to get to the top of a search engine.  People use search engines for 3 main reasons:  Information, Entertainment and Commerce.  We are all looking for something to know, do or buy.  In every case the searcher is looking to make a decision.  You need to help them choose you.

Typically people will click on the first link that pops up - you want this to be your link.  To do this without paying money you have to increase your relevance.  To increase your relevance you have to be popular.  In order to be popular you have to increase the span of your Brand or message.  The best way to accomplish this feat is to get your brand or message to go viral.

Viral videos or stories are great ways to make people aware of your product or service, however they can be tricky to make.  Below are 4 tips to creating a viral video or story.  These 4 characteristics are present in every viral message:

1.  Have a strong emotional appeal.  Can you think of an amazing or miraculous story to tell?  How does it pertain to your business?  How did you help somebody improve their life?

2.  Seem fresh and new, like something you've never seen before.  Do you have a new angle on something?  What is your niche?  What do you offer that is interesting or exciting?

3.  Ask for immediate action.  Obviously you want to attach your brand and a link to your website, but also ask the viewer for their input and participation.

4.  Ask the viewers to share your message with people they know.  This is truly what will make your message take off.  People will share your story with others if you have a message of great value or interest.

Once you've created your content ask everyone you know to send it to everyone they know.  Always use any partnerships or affiliates that you may have to your advantage, no matter how few they may be.

Post links to your content on as many websites as you can.  The object of Internet marketing is to cast a large net of links back to your website.

For more tips on marketing please refer to our Automatic Lead Generator Training Kit
It's a new year, and chances are you are about to sit down and set some goals for the next 12 months.  Most people understand that in business you should always set goals that push you to reach the next level.

These goals shouldn't be unattainable, but they should be a challenge.  If you set your goals high you will most likely try harder, and though you may fail you will ultimately do better than your previous year.

However the problem is that you will often not achieve your goals.  The way that you handle this "failure" is crucial.

The following are some tips on how to handle this failure (from Blair Singer's book "Little" Voice Mastery, technique # 8):

1. Throw out your old goals.
2.  Make a list of what you did accomplish last year.
3.  Read your accomplishments aloud.  Which one(s) are you most proud of?
4.  Focus on those.

Now you are ready to set some new goals.  Shoot for something you missed last year.  When setting goals here are the steps you need to follow.

1.  Look at your past.
2.  Figure out where you are in the present.
3.  Decide what you want your future to be.
4.  Fill the gap (find the path)

If you need help with filling the gap (setting goals and or figuring out how to accomplish them) then our January 1-day Income Explosion Workshop is perfect for you.

This full day workshop will help you:
  • Easily describe and generate interest in your business to a perspective client in 30 seconds or less.
  • Accomplish more in the next 6 weeks than you have in your last 6 months.
  • Create a 12 week plan of action to achieve the results that you want in your business.
  • Handle any objection.
Normally this workshop would cost $297, however to help you kick off the new year right, we are offering this workshop at %50 off.

Just follow this link and enter the discount code: newsletter, to receive a ticket for only $148.50.

As an added bonus we will also let you bring a guest for absolutely free.  And you will also receive one free copy of Blair Singer's book, "Little Voice" Mastery featured in the content above.

Sign up today to have the best year in your business yet.  This offer is only good for the first five people that purchase so act fast.
We would like to wish you a Happy New Year on behalf of the Northern California/Reno SalesPartners Team.  

Have you made some resolutions for the new year yet?  If you haven't you really should.  

If you have good for you.  If you haven't, our guess is that you didn't because your "little voice" is telling you that there isn't any reason to because you won't follow through with them anyway.  

If this is a problem for you we highly recommend that you pick up a copy of Blair Singer's "Little Voice" Mastery Book.  It contains 21 simple techniques to help you reprogram your mind for an extraordinary life.

Here is an excerpt from technique # 19 -  

Overcoming "I can't do it."  

"I can't" rarely means that you actually can't.  What you are really saying is, "I don't want to" or "I don't know how to."   

When you hear your self saying the word can't immediately tell yourself to STOP, and follow the steps below.  
  1. Say to yourself "I can't do it because..." and exaggerate.  Be ridiculous (i.e. "I can't do it because I'm wearing a blue shirt.)  Try to make yourself laugh at your silly justifications.
  2. Ask yourself this question:  "What can I do?"  Just list accomplishments, no matter how small or insignificant.
  3. Ask yourself, "If I could do this thing, what would be the first thing I would do?
  4. Say to yourself, "It's not that I can't.  It's that I don't want to.  What is it that I don't really want to do?
Once you get to the real emotional truth you should feel more energetic and you will better understand what you need to do to accomplish your goals and achieve your dreams.  

To purchase Singer's "Little Voice" Mastery Book click here.