By shear virtue of luck, location, or networking, you come face to face with the person who can help you achieve your goals daily. Be prepared with an elevator pitch so that you may capitalize on the opportunity, instead of just letting it walk out the door.
An elevator pitch is a communication tool, but most importantly, an elevator pitch is a teaching tool. The point of an elevator pitch isn’t to get into every detail of your solution. Instead, you want to make sure the audience understands what you are talking about and what’s in it for them.
The true purpose of an elevator pitches is to gain interest so that the person is engaging in a conversation. Remember, an effective elevator pitch explains the problem your solution solves. An effective elevator pitch addresses the specific interests and concerns, customized to it’s audience. Be memorable and make valuable connections by taking the time to create a valuable elevator pitch.