- Enticing Headline
- Free Offer
- Sales Letter
How To Hook Your Ideal Customer
When it comes to promotions, your marketing process should be graduated in such a way that each level of the process gets those that are interested in your product or service slightly more committed. In other words don't go for the big sale right away. You want to start by just isolating those that are interested in what you have to offer. Don't waste your time and energy trying to close someone that is offering heavy resistance. You do this by writing an enticing headline that will interest people that are looking for what you have. Once you have their attention then you should offer them something for free. People are more likely to try something new if they feel there is little at stake (nothing lost if they don't enjoy the experience.) After the free sample, then you can proceed with a sales pitch for a larger sale (we recommend that you offer a "new customer" discount or deal, again to ease them further into your web.) "Remember, the best word in sales is the word 'free.' Make your offer a free offer." Blair Singer Here is the basic formula: The first three steps in your marketing strategy.
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